# The future of news is the story vault, not the paywall: what changed in v1.1.0, sgit.ai

> The changes to the article "The future of news is the story vault, not the paywall" in v1.1.0, paragraph by paragraph.

*Source: <https://newsroom.sgit.ai/articles/versions/future-of-news-story-vault-not-paywall/v1.1.0.html> · sgit.ai v0.7.40 · this file is generated from the same content as the page, so the two cannot drift. Every page on this site has a `.md` twin; internal links below point at them.*

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# The future of news is the story vault, not the paywall: what changed in v1.1.0

From v1.0.0 (2026-09-22, `fcd0de3a7`) to v1.1.0 (2026-09-22, `1ddfae520`), paragraph by paragraph.

60 paragraphs added, 35 removed, 21 changed in place, 15 unchanged. About 4,243 words added and 3,434 removed. Insertions are marked like this, deletions like this; unchanged runs are folded to one line; figures appear as their file names.

[all versions](../future-of-news-story-vault-not-paywall.md) · [v1.2.0 →](v1.2.0.md)

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Summary: TwoTheclocksnews industry runs on two commercial models, advertising and subscriptions, and both are runningbadagainstfor the newsreader.industry,Oneandsellsneithertheisreadersettobysomebodyit.else. The dealotherwithchargessearch is endingrent on thesomethingsearchmostengine'speopleschedule,havewithstoppedGoogleusing.trafficBothto publishers down a third in a year and the crawlers that replaced itare now being tolled.dismantledAndfrom outside, by a search layer that has stopped sending traffic and by consumer law that arrives in January 2027. This article is about what to build instead, in practical terms. The objective is a commercial model that rewards investigative journalism, so that the lawexpensive,isevidencedcomingkindforofrentreporting drives usage, usage drives revenue that depends on theneitherlegislature'ssearchschedule,norwith the UK's subscription rules brought forward to January 2027, which is the year the ignored subscription becomes a cancelled one. The industry's answer to both is the same answer it has given for a decade, more subscriptionsrenewals, and that revenue funds more personalisation, sold to the 17% who already pay while 71% of the restsame.sayThenothingmechanismonisoffertowouldstoppersuadesellingthem. Thisthe article argues,andwithstart selling what the evidence and with things we have actually built, that the assetarticle was nevermadethe prose.from. The story is a graph,graph.theThe article is aone projection of it,it. From that one graph a newsroom can sell five things, on demand and whatinapence,reader,toareaders,firmtoorfirmsanandagenttowillagents,payandforevery payment walks back to the people who made the facts. It is the evidence, the trail, the on-record confirmation and the view cut for them, paidbuilt, in pence when delivered,parts, on railsthingsthatwenowhavecostalreadynothing to use. The dataset is worth more than the article. The industry has just never had a way to sell it.published.

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Here is the claim, stated so it can be wrong. **The news industry is about to be hit twice, by two things it does not control, and its standing answer to both is the one thing that neither of them leaves standing.** The first blow is the end of its deal with search. The second is consumer protection law catching up with the subscription. The standing answer is more subscriptions, better personalised. And the way through is not a better paywall. It is to stop selling the article, which is a projection, and start selling the thing the article was projected from.

I have been writing this argument down since February 2025, in [a series of articles on the future of news](https://docs.diniscruz.ai/research/the-future-of-news.html), and the reason to write it again now is that in the eighteen months since, most of the things those pieces said were coming have arrived, with dates on them. So this one is different in two ways. It has the evidence, because the evidence now exists. And it has working examples, because we have spent the year building [vaults](https://sgit.ai/demos/vaults/index.md) that do the thing the 2025 pieces could only describe.

## Clock one: the deal with search is ending, on the search engine's schedule

The bargain the industry made twenty years ago was simple. Give the content away, let the search engine index it, and take the traffic and the advertising that came with it. It was a Faustian deal, and everyone who took it knew that. What nobody planned for was the other party ending it.

**Google traffic to publishers fell by a third in a year.** Chartbeat data across more than 2,500 sites, reported by [Press Gazette](https://pressgazette.co.uk/media-audience-and-business-data/google-traffic-down-2025-trends-report-2026/), has organic Google search traffic to publishers down 33% globally between November 2024 and November 2025, and down 38% in the United States. Digiday's own data, from [the same period](https://digiday.com/media/google-ai-overviews-linked-to-25-drop-in-publisher-referral-traffic-new-data-shows/), attributes a 25% referral drop to AI Overviews specifically, the summaries Google now puts above the results. The [2026 Digital News Report](https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary) from the Reuters Institute, a survey of 97,520 people across 48 markets, records publishers expecting search traffic to fall a further 43% over the next three years, and a fifth of them expecting losses above 75%. USA Today's organic Google traffic [fell by nearly half](https://pressgazette.co.uk/publishers/digital-journalism/news-publishing-trends-for-2026/) between June 2025 and June 2026.

And the people who are ending the deal are the same people who ran it. In July 2025 Cloudflare, which sits in front of a fifth of the web, started [blocking AI crawlers by default](https://www.theregister.com/2025/07/01/cloudflare_creates_ai_crawler_toll/) and launched Pay Per Crawl, which answers a crawler with the HTTP status code the web reserved thirty years ago for this exact purpose and never used: 402, Payment Required. A year later, on 1 July 2026, it said [that model was not enough](https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-companies-to-pay-for-publishers-content/): more than half of AI crawler traffic is bots re-fetching pages that have not changed, and bots now outnumber humans on the network for the first time. So it is moving to Pay Per Use, paying publishers *"when their content creates value, not just when it's fetched"*, and from 15 September 2026 it blocks by default any crawler that will not say whether it is a search engine, a training run or an agent. Its customers now send [more than a billion 402 responses a day](https://ppc.land/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer/). Matthew Prince's line for it: *"Now that the majority of traffic on the Internet is non-human, we must go further and act faster so that a sustainable ecosystem can emerge."*

I wrote about the first of those announcements [the week it happened](https://docs.diniscruz.ai/2025/07/04/from-free-scraping-to-fair-compensation-cloudflares-genai-crawler-charges-and-the-future-of-news-monetization.html), on 4 July 2025, and the point then was the same as the point now. Being paid per crawl is better than being scraped for free, but it still prices the prose, and the prose is the wrong thing to price. The evidence for that is the licensing market. News Corp got [up to $250 million over five years](https://llmpulse.ai/blog/openai-publisher-deals/) from OpenAI in May 2024, the New York Times gets a reported $20 to 25 million a year from Amazon, and News Corp signed again with Meta in March 2026 for up to $50 million a year. Those are real numbers, and they are numbers for about twenty publishers in the world. For everyone else, the offer is nothing, because for everyone else the prose is interchangeable, and a model that has read a thousand articles about an event does not need the thousand and first.

## Clock two: the law is coming for rent, on the legislature's schedule

The second clock is quieter and, for most publishers, worse.

The subscription was the industry's answer to the first clock. When the traffic started to go, the strategy became reader revenue, and reader revenue meant recurring billing. It worked, for some, and it has a ceiling. **Across the twenty countries the Reuters Institute has tracked for a decade, 17% of people pay for online news**, down from 18% a year ago, and the 2026 report describes 10% to 20% as *"a ceiling in most markets."* Norway is at 40% and Sweden at 32% and they are the outliers; the United States fell four points this year. Of those who do not pay, the 2025 report asked what would persuade them, and [71% said nothing on offer would](https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary). In the United Kingdom that figure was 65%. Trust in news is at 37%, the lowest since the measurement began in 2015. Two in five people say they sometimes or often avoid the news altogether.

That is the ceiling from the demand side. Now look at what is arriving from the supply side, because the thing that made the subscription work was never the reader's enthusiasm. It was the reader's inertia.

Somebody in my own household pays roughly £50 a month across news subscriptions and reads, in a good month, a tenth of what that buys. That is not unusual, it is the model. A subscription, as [subscriptions.sgit.ai](https://subscriptions.sgit.ai/) puts it, *is a discount for committing to regular use. It is not rent on something you have the right to ignore.* And rent on the ignored is precisely what the law is now coming for. The UK's Digital Markets, Competition and Consumers Act carries a subscription regime that requires renewal reminders, a fourteen-day cooling-off period when a trial converts or a long contract renews, and cancellation by a route no harder than the one used to join, with fines of up to 10% of global turnover for breaches. It had been pushed back to spring 2027. On 10 August 2026 the government [brought it forward to 1 January 2027](https://ppa.co.uk/burnham-government-brings-forward-implementation-of-subscription-rules-to-january-2027), and the Professional Publishers Association's response was that this would be *"genuinely difficult for publishers to operationalise."* Read that sentence again with the model in mind. The rules are difficult to operationalise because the model depends on the thing the rules remove. A renewal reminder to a reader who has not opened the app in three months is a cancellation notice with extra steps.

The United States is a step behind and moving the same way. The FTC's click-to-cancel rule was vacated on 8 July 2025 by the Eighth Circuit, on procedure rather than substance, and the FTC has restarted the rule-making. California's auto-renewal amendments have been in force since 1 July 2025. None of this is aimed at newspapers. All of it lands on them, because they are among the largest sellers of subscriptions that people forget they have.

Here is the claim, stated so it can be wrong. **The news industry sells the one thing whose price is going to zero, the article, and throws away the one thing nobody else has, the evidence the article was made from.** Fixing that is not a better paywall. It is a different product, and this piece is about what that product is, how each part of it works, who pays for it, and which parts of it already run.

## In short

The whole argument, for the reader who will not get to the end.

• **Both of the industry's models are bad for the reader.** Advertising sells the reader to somebody else, so the reader is the product and the content is bait. A subscription charges rent on something most subscribers have stopped using, so the reader is the hostage and the content is the excuse. Neither pays for what the reader came for.

• **Both models are being dismantled from outside.** Google traffic to publishers fell a third in a year and the crawlers that replaced it are now tolled. The UK's subscription rules, with renewal reminders and easy cancellation, were brought forward in August to 1 January 2027. The industry's answer to both is more subscriptions and more personalisation, which is to say, more of the thing both are running against.

• **The objective is a loop, not a price.** A commercial model that rewards investigative journalism, so the expensive, evidenced kind of reporting drives usage, usage drives revenue that depends on neither search nor renewals, and that revenue funds more reporting. The current models run the opposite loop: cheaper content, less trust, less use.

• **The story is a graph. The article is a projection.** A story being reported is claims, evidence, sources, raw materials, analysis and drafts. The article is one walk through that graph, for one audience, at one moment. Keep the graph, in a vault, and the article becomes a build artefact.

• **Five things to sell from one graph.** The public article, free, as the door. The licensed article, in pence, for the reader who wants this one and the firm that has to forward it. The evidence vault, licensed to the analysts, lawyers and newsrooms who already pay for data. The customised projection, one graph cut for a role, a sector or a language. And the verification API, an on-record answer with a warranty, sold per query to companies and to agents.

• **Trust, provenance and customisation are the products.** The words can be regenerated by any model in a second. The frozen evidence, the chain from claim to bytes, the journalist's track record and the on-record confirmation cannot, and those are what the reader, the firm and the agent were trying to buy all along.

• **The money goes to whoever made the fact.** A split of 60 to the original researcher, 25 to the data organisation, 10 to the journalist and 5 to the outlet, against today's model where nearly all of it stops at the outlet. The rails to pay in pence, with no fixed fee, now exist.

• **Parts of this already run.** Hash-verified regulation graphs, a Portuguese newsroom with 92 frozen sources and an editor-gated pipeline, a penetration test sold as eight projections of one graph, and a published estate of thirty-one vaults costing a third of a gigabyte of storage. What does not run is the billing, and the article says so.

The rest of this piece is the long form of those eight points, with the evidence, and with the parts of the solution spelt out in enough detail to be built.

## Both models are bad for the reader

The problem has been written about a great deal, so I will keep it to what matters for the solution, and start from the reader rather than the publisher, because that is where the fault is clearest.

**Advertising sells the reader.** Under an advertising model the reader is not the customer. The reader is the inventory, and the content exists to put the reader in front of the buyer. Every incentive follows from that. The headline is written to be clicked, not to be right. The page is built to be scrolled, not read. The tracking is there because the reader is what is being measured and sold. A reader who understands this, and most now do, treats the content as bait, because that is what the model makes it.

**A subscription charges rent.** Under a subscription model the reader is the customer, which is an improvement, but the reader is paying for unlimited access to everything, and the value of unlimited access is set by how much of it they use. Somebody in my own household pays roughly £50 a month across news subscriptions and reads, in a good month, a tenth of what that buys. That is the model working as designed: you pay 100% for the 10% you actually wanted, and the business depends on you forgetting to do anything about it. As [subscriptions.sgit.ai](https://subscriptions.sgit.ai/) puts it, a subscription *is a discount for committing to regular use. It is not rent on something you have the right to ignore.* Most news subscriptions are the second thing.

**Neither pays for what the reader came for.** The reader came for a piece of reporting they can rely on. Under advertising, reliability does not move the click and so is not funded. Under subscriptions, reliability does not move the renewal, because the renewal is moved by inertia, and so is not funded either. The most expensive thing a newsroom does, investigative work, is the first cost cut under both models, because it is the most expensive thing that does not move the number the model optimises. Both models are, structurally, a race to the bottom, and the 2026 Reuters Institute data is what the bottom looks like: [trust in news at 37%](https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary), the lowest since it was first measured in 2015, and 42% of people saying they sometimes or often avoid the news altogether.

[figure news-loop.webp] Two loops. Advertising and rent optimise for the click and the renewal, so investigative work is the first cut, trust falls, use falls, and the next turn is worse. The model this article describes runs the other way: evidenced reporting fills a story vault, the vault is used on demand, the usage pays the people who made the facts, and the revenue funds the next investigation.

## The objective, stated once

So the objective is not a better paywall, a cheaper subscription or a new advertising format. **The objective is a commercial model that rewards investigative journalism.** One in which the expensive, evidenced kind of reporting is the thing that drives usage, because it is the thing readers, firms and agents will pay for on demand; in which that usage produces revenue that depends on neither the search engine's traffic nor the subscriber's inertia; and in which that revenue funds more of the same reporting, so the loop runs up instead of down.

Every design decision in the rest of this piece is there to serve that loop. If a proposal does not reward the reporting, it is not part of the model, however well it monetises.

## The two clocks, briefly

Both existing models are also being taken apart from outside, by two clocks the industry does not set. The evidence matters mainly for the timing, so here it is, briefly.

**The deal with search is ending, on the search engine's schedule.** Chartbeat data across more than 2,500 sites, reported by [Press Gazette](https://pressgazette.co.uk/media-audience-and-business-data/google-traffic-down-2025-trends-report-2026/), has organic Google search traffic to publishers down 33% globally in the year to November 2025, and 38% in the United States. Digiday [attributes a 25% referral drop](https://digiday.com/media/google-ai-overviews-linked-to-25-drop-in-publisher-referral-traffic-new-data-shows/) to AI Overviews specifically, and publishers surveyed for the 2026 Digital News Report expect search traffic to fall a further 43% in three years. The crawlers that replaced the traffic are now being tolled: Cloudflare began [blocking AI crawlers by default](https://www.theregister.com/2025/07/01/cloudflare_creates_ai_crawler_toll/) in July 2025, answering them with HTTP 402, Payment Required, and on 1 July 2026 said [that was not enough](https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-companies-to-pay-for-publishers-content/): more than half of AI crawler traffic re-fetches unchanged pages, bots now outnumber humans on its network, and from 15 September 2026 any crawler that will not say whether it is search, training or an agent is blocked. Its customers send [more than a billion 402s a day](https://ppc.land/cloudflare-stops-charging-ai-per-crawl-and-starts-paying-per-answer/). The licensing deals that some publishers got instead, News Corp's [$250 million over five years](https://llmpulse.ai/blog/openai-publisher-deals/) from OpenAI and the like, exist for perhaps twenty publishers in the world. For everyone else the words are interchangeable, and a model that has read a thousand articles about an event does not need the thousand and first.

**The law is coming for rent, on the legislature's schedule.** Across the twenty countries the Reuters Institute has tracked for a decade, 17% pay for online news, down from 18%, and the 2026 report describes 10% to 20% as *"a ceiling in most markets."* Of those who do not pay, [71% told the 2025 survey](https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary) that nothing on offer would persuade them, 65% in the UK. The thing that made subscriptions work despite that ceiling was inertia, and inertia is what the law is now removing. The UK's Digital Markets, Competition and Consumers Act carries a subscription regime with renewal reminders, a fourteen-day cooling-off period when a trial converts or a long contract renews, and cancellation by a route no harder than the one used to join, with fines of up to 10% of global turnover. On 10 August 2026 the government [brought it forward to 1 January 2027](https://ppa.co.uk/burnham-government-brings-forward-implementation-of-subscription-rules-to-january-2027), and the Professional Publishers Association called that *"genuinely difficult for publishers to operationalise."* It is difficult because the model depends on the thing the rules remove. A renewal reminder to a reader who has not opened the app in three months is a cancellation notice with extra steps. The United States is a step behind and moving the same way: the FTC's click-to-cancel rule was vacated on 8 July 2025 on procedure, the FTC has restarted it, and California's auto-renewal amendments have been in force since 1 July 2025.

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## The industry's answer is**And the wrongindustry's answer to both is the same answer.** Read any commentary from the past year and it is about subscriptions and personalisation: how to convert the reader, how to keep the reader, how to show the reader more of what they already read. That was a reasonable answer to a traffic problem in 2016. In 2026 it prices the one part of the operation whose price is falling fastest, because the same model that summarises an article in a search result summarises it in a chatbot, a briefing and a translation, and one in ten people already get news from a chatbot every week.

## Read##anyWhyindustrypayingcommentaryperfromitemthefailedpast yearbefore, and itwhy that is about two things: subscriptions and personalisation. How to convert the reader, how to keep the reader, how to show the reader more of what the reader wants. That is a reasonable answer to a traffic problem in 2016. It is the wrong answer to both clocks in 2026, and for a reason worth stating precisely.thing

**BothAnythinganswerssmallerpricethan a subscription has a well-made case against it, and the prose.**solutionAbelowsubscriptionhas to answer it, so here it is aatpricefullfor unlimited prose. Personalisation is a way of choosing which prose to show. And the prose is the one part of the operation whose price is going to zero, because the same model that summarises it in a search result can summarise it in a chatbot, in a briefing, in a translation, and from a thousand competing sources. Ten percent of people already get news from an AI chatbot every week, 16% of the under-35s, and 20% of people say they trust the answers. That share will not go down.strength.

The counter-argument to selling anything smaller than a subscription is well made and I want to give it its due. James Ball's [2020 piece for Columbia Journalism Review](https://www.cjr.org/opinion/micropayments-subscription-pay-by-article.php) is the best versionversion.of it: aA $100 subscription lost is 500 micropayments to replace;replace.aA newspaper is a bundle, and unbundling it breaks the cross-subsidy;cross-subsidy.youYou only know whether an article was worth it after you have read it;it.andAnd any scheme that needs dozens of publishers to co-operate on a shared wallet will fail, because *"the success of any project is inversely correlated with the amount that requires publishers to work together."* Matthew Guay's [history of the failures](https://buttondown.com/blog/why-micropayments-do-not-work), from May 2026, adds the psychology.psychology: Nick Szabo in 1996:1996theonreason we do not do these things istransactions that they are not worth the brain cycles.cycles, Clay Shirky:Shirkythereonisthe anxiety in every decision to buy, howeverandsmall.Blendle,Blendlewhich had more than a million users and 150,000users, of themwhom 150,000 ever paid, and it pivoted to subscriptions in 2019.

All of that is true, and all of it is about paying for prose. It is an argument that a reader will not stop to decidedeciding whether an article is worth twenty pence. I agree.agree that the reader will not stop to decide that. But look at who is standing at the till today and what they are trying to buy.buy, because it is not the article.

**The reader who wants one thing.** I can walk into a shop this morning and buy The Guardian or The Telegraph for £3,£3 this morning and I cannot buy one article from either of them online at any price. The Toronto Star [sells one for 75 cents](https://www.amediaoperator.com/analysis/the-toronto-star-launches-micropayments/), Cornwall Reports for 20p, and the Maidenhead Advertiser sells a day for 40p, and the striking thing about that list is how short it is. The 2025 piece on [micro and nano payments](https://docs.diniscruz.ai/2025/04/02/the-future-of-news-monetization__embracing-micro-and-nano-payments.html), from 2 April 2025, quoted Dominic Young of Axate: *"There are more people in the market willing to pay than willing to subscribe."* The Reuters data says the same thing from the other side. In the UK, 10% pay for online news, and of those, 66% do it by subscription and 7% by one-off payment. The one-off option barely exists, so almost nobody uses it, and that is then cited as proof nobody wants it. Dominic Young of Axate, quoted in [my April 2025 piece on micro and nano payments](https://docs.diniscruz.ai/2025/04/02/the-future-of-news-monetization__embracing-micro-and-nano-payments.html): *"There are more people in the market willing to pay than willing to subscribe."*

**The firm that has to forward it.** Inside a company,company an article is not read, it is processed. Somebody has to summarisesummarises it for the people who matter, putputs it intoin the format the board reads, attachattaches it to the risk register, translatetranslates it for the regional office,office and citecites it in a filing. That is transformation, and it is where the value is createdcreated, and it is where the provenance is lost. A corporateThat reader does not want a subscription for the whole ofto the newspaper. They want this article, with its evidence, in a form they are allowed to transform and forward, and they will pay a licensinglicence price that would look absurd to a consumer, because the alternative is a junioran analyst spending an afternoon reconstructing the sources.

**The agent, paying per query.** Cloudflare's billion 402s a day are not being sent to people. The buyer that now arrives at a publisher's door most often is a program with a budget,budget and it does not have Shirky's anxiety or Szabo's brain cycles. It has an instruction to find out whether something is truetrue. It has no anxiety and anowalletbrain cycles to payconserve.forItthehasanswer.a wallet. That buyer did not exist in 2020, and it makes everythe mental-transaction-cost argument about mental transaction costs beside the point, because the transaction is not mental.

None of thosethe three buyers wants the prose.article. The reader wants this one thing, the firm wants the thing plus the right to transform it, and the agent wants to know whether the thing is true. SoBall'ssellarithmetic assumes a micropayment cannibalises a subscription. It cannot cannibalise a subscription the reader was never going to buy, and 71% of them that.were never going to buy it.

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## The article is a projection, and the story is a graph

Here is the shift in thinking that everything else follows from, and it is the thesis of [newsroom.sgit.ai](https://newsroom.sgit.ai/thesis): *the story is a graph; the article is a projection.*

A story, while it is being reported, is not an article. It is a set of claims, each one resting on some evidence, drawn from some sources, some of whom cannot be named, held together by analysis that has hypotheses in it and gaps in it and a confidence level that changes as the reporting goes on. It has raw materials: the interviews, the documents, the dataset somebody pulled. It has drafts, and it has the decisions about what to leave out. All of that is the story. **The article is a projection of it**: a walk through the graph, at one moment, cut for one audience, in one language, at one length. The infographic is another projection. The translation is another. The three-paragraph summary a model produces in a search result is another, and that is the whole problem: the industry has been selling the cheapest projection and throwing the graph away.

Because it does throw it away. In most newsrooms the graph exists in the journalist's head, in a notes app and in an email thread, and the moment the article ships, the graph starts to decay. A year later, when the story is contested, or somebody wants to build on it, or an agent wants to know whether a claim in it is still true, there is nothing to walk back to. The evidence was never a first-class object. It was a step on the way to the prose.

**The dataset is worth more than the article.** This is the sentence I would put on the wall of every newsroom. The prose is what a model can regenerate from the dataset in a second. The dataset is what nobody else has: the frozen copy of the source page before it changed, the interview, the on-record confirmation, the spreadsheet, the chain from a claim to the bytes it rests on. A newspaper that keeps the graph and gives the prose away is sitting on an asset. A newspaper that sells the prose and loses the graph is selling the only thing that has stopped being scarce.

The 2025 articles are the long form of this. [Monetising Trust and Knowledge](https://docs.diniscruz.ai/2025/02/02/monetising-trust-and-knowledge-for-news-providers.html), from 2 February 2025, argued that *"publishers that structure their content for intelligent consumption will define the future of trusted journalism"*, and set out the tiers, the APIs, and the verification services that a structured newsroom could sell. [Building Trust Through Fact Provenance](https://docs.diniscruz.ai/2025/02/05/the-future-of-news-building-trust-through-fact-provenance.html), three days later, made the case that provenance, the ability to trace a claim to its origin, is the pillar the rest stands on, and that *"trust in information emerges over time, formed by repeated demonstrations of ethical sourcing and consistent reliability."* [Journalists' Challenges with Digital Content Provenance and Trust](https://docs.diniscruz.ai/2025/03/24/journalists-challenges-with-digital-content-provenance-and-trust.html), from 24 March 2025, made a point I still think is under-appreciated: *"the value of provenance is probably more for the world of journalism than it is for the world of consumers."* The reader will rarely walk the chain. The journalist, the editor, the lawyer, the regulator and the agent will, and they are the ones who pay.

I would ask the reader to notice the dates on those pieces, because it matters to the argument. They were written before the Google traffic numbers, before Cloudflare's tolls, before the UK's January 2027 date and before the payment rails below existed. The predictions in them have not needed revising. The evidence has arrived to meet them.

## What a story vault actually holds

## The story is a graph, and the article is a projection

Here is the shift everything else follows from, and it is the thesis of [newsroom.sgit.ai](https://newsroom.sgit.ai/thesis): *the story is a graph; the article is a projection.*

A story, while it is being reported, is not an article. It is a set of claims, each resting on evidence, drawn from sources, some of whom cannot be named, held together by analysis that has hypotheses and gaps and a confidence that changes as the reporting goes on. It has raw materials: the interviews, the documents, the dataset somebody pulled. It has drafts, and the decisions about what to leave out. All of that is the story. **The article is a projection of it**: a walk through the graph, at one moment, for one audience, in one language, at one length. The infographic is another projection. The translation is another. The three-paragraph summary a model produces in a search result is another, and that is the whole problem in one sentence: the industry has been selling the cheapest projection and throwing the graph away.

Because it does throw it away. In most newsrooms the graph lives in the journalist's head, a notes app and an email thread, and the moment the article ships the graph starts to decay. A year later, when the story is contested, or somebody wants to build on it, or an agent wants to know whether a claim in it still holds, there is nothing to walk back to. The evidence was never a first-class object. It was a step on the way to the words.

**The dataset is worth more than the article.** The words are what any model can regenerate from the dataset in a second. The dataset is what nobody else has: the frozen copy of the source page before it changed, the interview, the on-record confirmation, the spreadsheet, the chain from a claim to the bytes it rests on. A newsroom that keeps the graph and gives the words away is sitting on an asset. A newsroom that sells the words and loses the graph is selling the only thing that has stopped being scarce.

I have been making this argument since early 2025, and the dates matter, so here they are. [Monetising Trust and Knowledge](https://docs.diniscruz.ai/2025/02/02/monetising-trust-and-knowledge-for-news-providers.html), 2 February 2025, set out the tiers, the APIs and the verification services a structured newsroom could sell, and argued that *"publishers that structure their content for intelligent consumption will define the future of trusted journalism."* [Building Trust Through Fact Provenance](https://docs.diniscruz.ai/2025/02/05/the-future-of-news-building-trust-through-fact-provenance.html), three days later, made provenance the pillar the rest stands on: *"trust in information emerges over time, formed by repeated demonstrations of ethical sourcing and consistent reliability."* [Journalists' Challenges with Digital Content Provenance and Trust](https://docs.diniscruz.ai/2025/03/24/journalists-challenges-with-digital-content-provenance-and-trust.html), 24 March 2025, made a point that is still under-appreciated: *"the value of provenance is probably more for the world of journalism than it is for the world of consumers."* The reader will rarely walk the chain. The editor, the lawyer, the regulator and the agent will, and they are the ones who pay. The [identity graphs piece](https://docs.diniscruz.ai/2025/04/21/strengthening-trust-in-news__implementing-identity-graphs-for-authors-and-sources.html) of 21 April 2025, the [Dan Raywood briefing](https://docs.diniscruz.ai/2025/06/06/personalised-briefing-for-dan-raywood-on-the-future-of-news.html) of 6 June 2025 and the [Cloudflare piece](https://docs.diniscruz.ai/2025/07/04/from-free-scraping-to-fair-compensation-cloudflares-genai-crawler-charges-and-the-future-of-news-monetization.html) of 4 July 2025 each appear below where they are used. All of them were written before the traffic numbers, before the tolls, before the January 2027 date and before the payment rails existed. The predictions have not needed revising. The evidence arrived to meet them.

## What a story vault holds

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Inside it, the newsroom design on [newsroom.sgit.ai](https://newsroom.sgit.ai/provenance/articles-as-vaults) puts *"the published text, the evidence it cites, the story graph it belongs to, the source list, the translations, and every prompt and decision that produced it, held together as one addressable unit."* SomeEach of the properties that fallfalls out of that shape are worth listing, because each one is something the industry currently pays for separately or does not have at all.

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• **Claims are typed, dated and never deleted.** A correction does not overwrite. It supersedes, and the superseded claim stays, marked from the date it was superseded,date, so the graph can answer a question no archive of articles can: [what did we believe on this date, and why](https://newsroom.sgit.ai/corrections/how-a-graph-answers-it). The edge from a claim to its source carries a type:type, supports, partially supports, extends beyond, contradicts.contradicts,Soso a correction sits at the point where anyone would meet the claim rather than in a box at the bottom of thea page a week later.

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• **The journalist's credibility is computable.** Not by a score assigned by somebody else, but by consistency: how often their claims were later superseded, how quickly they corrected, how independent their sources were. The design's own principle is that *"more evidence does not mean more confidence unless the evidence is independent"*, and independence is a property you can only measure when the sources are in the graph. [Identity Graphs for Authors and Sources](https://docs.diniscruz.ai/2025/04/21/strengthening-trust-in-news__implementing-identity-graphs-for-authors-and-sources.html), from 21 April 2025, is the long argument, and its motivating problem has only got worse: fake experts quoted in dozens of articles because nobody checked, in a year when 31% of Americans had even *"a fair amount"* of confidence that the news was reported fully and fairly.

• **The author is the oracle.** Lifting prose into typed claims requires somebody to arbitrate what a sentence meant, and that is the author. Where the extraction and the author disagree, that is information, not failure. It is also, quietly, the answer to what a journalist does in a newsroom where agents do the fetching: they are the ones who decide what the story is.

• **Evidence, not truth.** The vault does not claim a story is true. It measures what is evidenced and shows the chain, and lets the reader, or the reader's agent, walk it and decide. That is a narrower claim than truth, and it is one that can be sold, because it can be checked.

The cost of producing a story this way is not hidden either. The newsroom design publishes a [worked story](https://newsroom.sgit.ai/provenance/a-worked-story): an English and Portuguese piece on the EU AI Act's implementation in Portugal, 12 sources, two expert validations, four drafts, £8.40 and six hours twenty-three minutes of compute, and zero human hours, stated plainly. It is a worked design example rather than a production ledger, and the page says so. But the shape of the number matters. When the research, the fact-checking and the translation are lines on a bill in pounds and pence, the price of a projection stops being a guess.

## Five things to sell, and who buys each

Go back to the diagram at the top. One graph, five projections, and the free one is the door.

**1. The public article.** Free, findable, the projection that search and agents are allowed to read. The reason to give it away is not generosity. It is the honest objection to everything on this page: a vault opened in the browser is invisible to a crawler, and *"most of a news site's reach comes from being findable by search and by other agents."* So the public projection stays public and stays static, and it links to what it was made from.

**2. The licensed article.** The same projection, bought once, in pence, for the reader who wants this one thing and the firm that has to forward it. The corporate version carries the right to transform, because that is what companies do with news, and it carries its provenance with it, because the graph is what makes the transformation defensible. Ball's 500-micropayments arithmetic assumes the micropayment cannibalises a subscription. It cannot cannibalise a subscription the reader was never going to buy, and 71% of them were never going to buy it.

**3. The evidence vault.** The graph itself, or the part of it that can be released, with anonymous sources redacted at the node. This is the tier nobody sells today and the one with the highest value, because its buyers are not readers. They are analysts, lawyers, academics, regulators and other newsrooms, and they are used to paying for data. An investigative journalist who has spent a year on a story has, at the end of it, a dataset with a market of its own, and the industry currently pays them for the prose and lets the dataset rot. **Investigative journalism could be monetised spectacularly under this model**, not by selling more copies of the article but by licensing the year's work to the twenty organisations that need it.

**4. The customised projection.** The same graph, cut for a role, a sector, a language or a single reader. The [personalised briefing for Dan Raywood](https://docs.diniscruz.ai/2025/06/06/personalised-briefing-for-dan-raywood-on-the-future-of-news.html), from 6 June 2025, is one of these, produced by hand: the future-of-news argument, projected for a cybersecurity editor with seventeen years on that beat. [pt.newsroom.sgit.ai](https://pt.newsroom.sgit.ai/) is another, produced by a pipeline: it is *natively Portuguese, not a translation*, because it is projected from the graph rather than translated from the English prose. The thing to notice is that personalisation, the word in every industry deck, means this and only this once the graph exists: a different walk through the same evidence. Without the graph, it means showing people more of the prose they already clicked on.

**5. The verification API.** The B2B product, and the one that turns a newsroom's most expensive habit into its most valuable service. A company that is about to cite a claim, or an agent that is about to act on one, asks: did you say this, is it still true, and is this use of it sound? The newsroom answers on the record, from the graph, with a warranty. The design calls it [trust as a service](https://newsroom.sgit.ai/economics/trust-as-a-service), and its two prices are the two things being bought: the fact, and the confirmation that the fact still holds. It also names the risk honestly: *selling trust makes the seller a target*, and a warranted answer that turns out wrong is a claim against whoever warranted it. That is not a reason to avoid the market. It is the reason the market pays.

• **The journalist's credibility is computable.** Not by a score assigned by somebody else, but by consistency: how often their claims were later superseded, how quickly they corrected, how independent their sources were. The design's principle is that *"more evidence does not mean more confidence unless the evidence is independent"*, and independence can only be measured when the sources are in the graph. The identity graphs piece is the long argument, and its motivating problem has only got worse: fake experts quoted in dozens of articles because nobody checked.

• **The author is the oracle.** Lifting text into typed claims requires somebody to arbitrate what a sentence meant, and that is the author. Where the extraction and the author disagree, that is information, not failure. It is also the answer to what a journalist does in a newsroom where agents do the fetching: they decide what the story is.

• **Evidence, not truth.** The vault does not claim a story is true. It measures what is evidenced, shows the chain, and lets the reader or the reader's agent walk it. That is a narrower claim than truth, and it is one that can be sold, because it can be checked.

The cost of producing a story this way is not hidden either. The newsroom design publishes a [worked story](https://newsroom.sgit.ai/provenance/a-worked-story): an English and Portuguese piece on the EU AI Act's implementation in Portugal, 12 sources, two expert validations, four drafts, £8.40 and six hours twenty-three minutes of compute, and zero human hours, stated plainly. It is a worked design example rather than a production ledger, and the page says so. But when the research, the fact-checking and the translation are lines on a bill in pounds and pence, the price of a projection stops being a guess.

## Five things to sell, and how each one works

Go back to the diagram at the top. One graph, five projections, and the free one is the door. This is the part of the argument that is new, so it gets the detail.

### 1. The public article

Free, static, findable. The projection that search and agents are allowed to read, and the one that carries the free-to-read version of the story to whoever is looking for it.

The reason to give it away is not generosity. It is the honest objection to everything else on this page: a vault opened in the browser is invisible to a crawler, and *"most of a news site's reach comes from being findable by search and by other agents."* So the public projection stays public, stays static, and links to the vault it was made from. Its job is to be the door. What it does not need to be is the product, and the mistake of the last twenty years was making the door carry the whole business.

### 2. The licensed article

The same projection, bought once, for the two buyers who want this one thing.

**For the reader**, a price in pence, paid on demand, with no account to create and no subscription to forget. A read key is the whole credential: send it, and the reader opens the article with nothing installed. The Portuguese newsroom's [wallet](https://pt.newsroom.sgit.ai/carteira/) is a demonstration of what the reader sees: each page costs a cent, the wallet debits it, and the ledger of what was spent is *"yours, not anyone else's."* The price sits where Axate and the Toronto Star have found it works, somewhere between 20p and a dollar, and the reader who buys three in a week is offered the day.

**For the firm**, a licence rather than a copy. The corporate version carries the right to transform, because that is what companies do with news, and it carries its provenance with it, because the graph is what makes the transformation defensible. When the analyst's summary of the article goes to the board, the board can walk from the summary to the claim to the frozen source, and nobody in the chain had to trust the analyst. That is worth a licence price that would look absurd to a consumer, and it is a price nobody currently charges, because nobody currently has the graph to attach.

### 3. The evidence vault

The graph itself, or the part of it that can be released, with anonymous sources redacted at the node. This is the tier nobody sells today and the one with the highest value, because its buyers are not readers.

They are analysts, lawyers, academics, regulators and other newsrooms, and they are used to paying for data. An investigative journalist who has spent a year on a story has, at the end of it, a dataset with a market of its own: the documents, the interviews, the timeline, the entity graph, the things checked and found false. The industry currently pays them for the words and lets the dataset rot. **Under this model investigative journalism is the most valuable thing a newsroom produces**, not because more people read it but because twenty organisations need what it was made from, and each of them will pay for a read key to it. That is the payment that rewards the reporting rather than the click, and it is the payment that makes the loop run up.

Mechanically it is a vault with a published read key per licensee, a version history so the buyer sees every correction as it lands, and the anonymous-source flag doing the redaction. Nothing runs on the newsroom's side between purchases; [the cost is the storage](https://sgit.ai/demos/fractal-graphs/performance.md).

### 4. The customised projection

The same graph, cut for a role, a sector, a language or a single reader. Personalisation is the word in every industry deck, and once the graph exists it means this and only this: a different walk through the same evidence. Without the graph, it means showing people more of what they already clicked on.

Two instances exist. The [personalised briefing for Dan Raywood](https://docs.diniscruz.ai/2025/06/06/personalised-briefing-for-dan-raywood-on-the-future-of-news.html), from 6 June 2025, is the future-of-news argument projected for a cybersecurity editor with seventeen years on that beat, produced by hand. [pt.newsroom.sgit.ai](https://pt.newsroom.sgit.ai/) is the other, produced by a pipeline: it is *natively Portuguese, not a translation*, because it is projected from the graph rather than translated from the English words. The buyer here is a desk, a firm or a country, and the price is for the cut, not the content: the sector briefing that a bank's risk team receives every morning is the same graph the public article came from, projected for them, and it can be produced for £8.40 rather than by a research team.

### 5. The verification API

The B2B product, and the one that turns a newsroom's most expensive habit, checking things, into its most valuable service.

The flow is short. A company that is about to cite a claim, or an agent that is about to act on one, sends a query: did you report this, is it still current, and is this use of it sound? The newsroom answers from the graph, on the record, with the chain attached and a warranty on the answer. The design calls it [trust as a service](https://newsroom.sgit.ai/economics/trust-as-a-service), and its two prices are the two things being bought: the fact, and the confirmation that the fact still holds today. The second is the more valuable, because the graph records [freshness](https://newsroom.sgit.ai/corrections/how-a-graph-answers-it), how long since a claim was last checked against its sources and whether any of them have changed, and nobody else can answer that question about a newsroom's reporting except the newsroom.

For the agent, the whole exchange is the 402 that Cloudflare already sends a billion times a day, with the payment inside it. For the company, it is an on-record confirmation they can put in a filing. The design also names the risk honestly: *selling trust makes the seller a target*, and a warranted answer that turns out wrong is a claim against whoever warranted it. That is not a reason to avoid the market. It is the reason the market pays, and it is why the credibility in the graph has to be computed rather than asserted.

1 unchanged paragraph, under Who gets paid, and how the money moves

The subscription's other quiet property is where the money stops. It stops at the outlet. The newsroom design sets out a [split](https://newsroom.sgit.ai/economics/paying-the-fact-creator) that I think is closer to where value is actually created: 60% to the original researcher whose work the story rests on, 25% to the organisation that holds the data, 10% to the journalist who synthesised it and 5% to the outlet that distributed it. *"Today, essentially all of that revenue is captured at the 5% layer."* The numbers are a proposal, not a law of nature. What is not negotiable is the mechanism that makes any split possible: you cannot pay the fact creator unless the graph names them. The Portuguese newsroom's [wallet page](https://pt.newsroom.sgit.ai/carteira/) puts it in one line: *"Uma página que não soubesse nomear a sua fonte não saberia a quem pagar."* A page that could not name its source would not know whom to pay.

For a decade the answer to "why not micropayments" ended with the rails. A £1 card top-up returned about 59p of usable credit after fees, and nothing under a pound was worth processing. That is over, and it ended in the last eighteen months. The [x402 protocol](https://newsroom.sgit.ai/economics/rails), which puts a payment inside the HTTP 402 response Cloudflare is already sending a billion times a day, moved under the Linux Foundation in April 2026 with more than twenty founding members, settles in about 200 milliseconds, charges no protocol fee, and carried roughly 169 million transactions in its first year. AWS announced agent payments in May 2026 with Coinbase and Stripe, at ticket sizes from a tenth of a cent to a thousand dollars. Cloudflare's own Monetization Gateway charges for any resource behind it using the same protocol. On 6 June 2025 the Raywood briefing said *"the infrastructure for micro/nano payments exists – what's been lacking is the industry will to implement it."* It was slightly early. The infrastructure exists now, and what is lacking is still the will.

Two honest notes belong here. Nothing on sgit.ai is wired to any of those rails today: no fact-creator payment, no per-query billing, no trust-as-a-service product runs anywhere, and [the newsroom site says so](https://newsroom.sgit.ai/shipped) in its own words: *"most of this site is an argument, not a product."* And the Portuguese wallet that charges one cent a page keeps its ledger in the reader's own browser, as a demonstration of what the reader would see, not as a payment.

The subscription's other quiet property is where the money stops. It stops at the outlet. The newsroom design sets out a [split](https://newsroom.sgit.ai/economics/paying-the-fact-creator) closer to where value is actually created: 60% to the original researcher whose work the story rests on, 25% to the organisation that holds the data, 10% to the journalist who synthesised it and 5% to the outlet that distributed it. *"Today, essentially all of that revenue is captured at the 5% layer."* The numbers are a proposal. What is not negotiable is the mechanism that makes any split possible: you cannot pay the fact creator unless the graph names them. The Portuguese wallet page puts it in one line: *"Uma página que não soubesse nomear a sua fonte não saberia a quem pagar."* A page that could not name its source would not know whom to pay.

This is also what makes the loop a loop rather than a slogan. If the evidence vault of an investigation is licensed twenty times and 60% of each licence goes to the people who did the investigating, the reporting has been paid for by its use, and the next investigation has a budget that no advertiser and no renewal rate can touch.

For a decade the answer to "why not pay per item" ended with the rails. A £1 card top-up returned about 59p of usable credit after fees, and nothing under a pound was worth processing. That ended in the last eighteen months. The [x402 protocol](https://newsroom.sgit.ai/economics/rails), which puts a payment inside the HTTP 402 response, moved under the Linux Foundation in April 2026 with more than twenty founding members, settles in about 200 milliseconds, charges no protocol fee, and carried roughly 169 million transactions in its first year. AWS announced agent payments in May 2026 with Coinbase and Stripe, at ticket sizes from a tenth of a cent to a thousand dollars. Cloudflare's Monetization Gateway charges for any resource behind it with the same protocol. The Raywood briefing of June 2025 said *"the infrastructure for micro/nano payments exists – what's been lacking is the industry will to implement it."* It was slightly early. The infrastructure exists now.

Two honest notes belong here. Nothing on sgit.ai is wired to any of those rails today: no fact-creator payment, no per-query billing and no trust-as-a-service product runs anywhere, and [the newsroom site says so](https://newsroom.sgit.ai/shipped) in its own words: *"most of this site is an argument, not a product."* And the Portuguese wallet keeps its ledger in the reader's own browser, as a demonstration of what the reader would see, not as a payment.

1 unchanged paragraph, under The parts that already run

What does run is the substrate, and it runs in public, which is the only reason to believe the rest.

1 unchanged paragraph

• **[A government toolkit, turned into four connected worlds](https://sgit.ai/demos/vaults/dsit-ai-risk-toolkit/index.md).** Every claim carries the bytes it came from, and every edge declares whether it was curated by a person or merely found by a lexical match. That distinction, curated against found,distinction is the one a newsroom needs between what a journalist established and what a model suggested.

1 unchanged paragraph

• **[Penetration Test Report](https://sgit.ai/demos/vaults/pentest-report/index.md).** One engagement, eight audience-specific views, evidence attached to each finding, and a runnable retest per finding. It is aA different industry and exactly the same shape: one graph, many projections, and the evidence travels with each of them. It is what tier four looks like when it is sold.

2 unchanged paragraphs

• **The cost.** The entire published estate, thirty-one vaults, is 2,662 files and 295 MB of object storage with nothing running between requests, and [the measurements are printed](https://sgit.ai/demos/fractal-graphs/performance.md). A story vault costs what its files cost. A local newsroom, or one journalist, or a blogger with a beat,beat can run this. The model is scale-free, which ismattersthe point:because the industry's crisis is worst at the bottom, and this is the first economic model I know of that works there.

2 unchanged paragraphs, under What I would do, if I ran a publisher

1. **Store the story as a graph from the first day of reporting.** Claims, evidence, sources, raw materials, drafts. Make the article a build artefact. If the graph is not there at the end, the story was never captured, only its prose.words. 2. **Freeze and hash every source.** Not a link. The bytes, on the day, with a hash. It is the cheapest thing on this list and the one that changes what a correction means. 3. **Keep giving the public projection away, and keep it findable.** Static, crawlable, linked to the vault it came from. The door has to be open for the shop to work, and the Cloudflare tolls are for the crawlers that never come through the door. 4. **Sell the licensed article in pence, on demand, and stop treating it as dilutive.** The people who buy it were not going to subscribe. Price the corporate version as a licence to transform, not as a copy. 5. **Adopt the five clauses of the subscription standard before January makes you.** Tell subscribers how much they used, tell them without being asked, let them leave by the route they joined, warn them before charging for something they have stopped using, and do not charge for outages. [The proposal](https://subscriptions.sgit.ai/standard/proposal) is written;written, and three of its five clauses go beyond what the UK regime will require. A publisher that does this first will beis the one readers will trust with recurring billing after the others are fined. 6. **Open the evidence vault to the B2B market that already pays for verification.** Lawyers, analysts, regulators, other newsrooms. Redact at the node. License the graph. This is where investigative work gets paid what it cost.cost, and it is the step that makes the loop run. 7. **Put the correction in the graph, and let credibility be computed.** Supersede, never delete. Type the edge. Publish the record, never the verdict. Then a journalist's track record is a fact rather than a reputation.reputation, and the verification API has something to warrant. 8. **Publish the cost per story.** If the research, the checking and the translation are lines on a bill, the price of each projection is a decision rather than a guess, and the 60/25/10/5 question becomes answerable.

## The dataset was always worth more than the prosearticle

Both clocks are set by somebody else. The search layer will finish ending the deal on its own timetable, and every publisher's answer to that has been to ask the search layer for a better deal. The legislature will finish regulating the subscription on its timetable, and every publisher's answer to that has been to ask for more time. Neither answer touches the thing thatwhat is actually wrong, which is that the industry sells the one output whose marginal cost has gone to zero and discards the one asset that has not.not, and that under both of its models the reporting worth paying for is the first thing cut.

The story was always a graph. The article was always a projection. The reader who wanted one article, the firm that needed to forward it, and now the agent that needs to know whether it is true were always standing at the till trying to buy something the shop did not stock.stock:Thethe evidence, the trail, the on-record confirmation, the view cut for them, paid when delivered, in pence, to the people who made the facts. That is the product. It rewards the reporting, it does not depend on search or on renewals, and it has been buildable for eighteen months and sellable for about six.

The industry has never lacked the material. It has lacked a way to sell it. Now it has one, and the only question that matters is the same one I would ask of any product: [when it is taken away, does anybody miss it?](../../the-question-is-whether-they-miss-it.md) Take away the prosewords and, increasingly, nobody does. Take away the graph, and the lawyer, the analyst, the regulator and the agent all notice on the same afternoon.

[all versions](../future-of-news-story-vault-not-paywall.md) · [v1.2.0 →](v1.2.0.md)


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*[Site index for agents](../../../llms.txt) · [HTML version](https://newsroom.sgit.ai/articles/versions/future-of-news-story-vault-not-paywall/v1.1.0.html)*
