# When the customer becomes the commodity: what changed in v1.1.0, sgit.ai > The changes to the article "When the customer becomes the commodity" in v1.1.0, paragraph by paragraph. *Source: · sgit.ai v0.7.87 · this file is generated from the same content as the page, so the two cannot drift. Every page on this site has a `.md` twin; internal links below point at them.* --- [Home](../../../index.md) / [Articles](../../index.md) / [When the customer becomes the commodity](../../when-the-customer-becomes-the-commodity.md) / [Versions](../when-the-customer-becomes-the-commodity.md) / v1.1.0 # When the customer becomes the commodity: what changed in v1.1.0 From v1.0.0 (2026-10-19, `3d49fb8d6`) to v1.1.0 (2026-10-27, `db67c5ce1`), paragraph by paragraph. 0 paragraphs added, 0 removed, 1 changed in place, 44 unchanged. About 0 words added and 57 removed. Insertions are marked like this, deletions like this; unchanged runs are folded to one line; figures appear as their file names. [all versions](../when-the-customer-becomes-the-commodity.md) 2 unchanged paragraphs !shot cc-map.webp | images/ | Where does yourthe customer sitsits on your map? Along the evolution axis of a Wardley map:map'scustomevolutionbuilt,axis,awithcustomerarrowsyou know and care for; product, a customer you sell to; commodity, a customer you do not care about. Arrows showshowing the drift, as I see it: search users and shoppers moved right as ads became the purpose, and so did social media users; airport passengers moved back left, once better service made them spend more.it. | concept 42 unchanged paragraphs, under In short {#in-short}, Where is your customer? {#where}, How the disruptors become the incumbents {#incumbents}… [all versions](../when-the-customer-becomes-the-commodity.md) --- *[Site index for agents](../../../llms.txt) · [HTML version](https://newsroom.sgit.ai/articles/versions/when-the-customer-becomes-the-commodity/v1.1.0.html)*