Home / Articles / Inside Kitewing Websites: a made-up studio that sells websites you own, and three made-up client sites built as vault apps, a potter's catalogue, a community garden and a local plumber's guides library, each one file, each different, and each ready to be changed by talking to it

Inside Kitewing Websites: a made-up studio that sells websites you own, and three made-up client sites built as vault apps, a potter's catalogue, a community garden and a local plumber's guides library, each one file, each different, and each ready to be changed by talking to it

By Dinis Cruz · 2026-10-26 · article v1.1.0, 2 versions · newsroom v0.13.92 · websitesvaultssgitdemosbusiness-modelsarticle

Abstract: To make the model in websites you own concrete, the agents built a mock-up of it. Kitewing Websites is a made-up studio that sells exactly that offer: setup of three accounts the client owns, a build from the client's own material with designs to choose from, QA, a handover, and nothing monthly. Next to it are three made-up client sites in a made-up town called Harrowby, chosen because they are the kinds of site that sound complicated and are easy for an agent to maintain: Tidewrack Studio Pottery, a catalogue of 28 pieces with filters; Fennick Lane Community Garden, with a season of events, a volunteer rota and 14 growing guides; and Quillon Heat & Plumbing, a local trade with a map of the villages it covers and 19 household guides. Each is one HTML file with its words and data in a JSON file beside it, no external requests, no fonts or images to fetch, and each looks different. They are built as vault apps, so each can live in an encrypted sgit vault, and the studio's vault holds the three examples inside it: a vault in a vault. The four vaults are pushed and published with their public read keys, and the four sites are also served here, as previews.

In short

• A made-up studio, selling the model in websites you own. One-off work, no monthly fee.
• Three made-up client sites, in three industries, each with a different design.
• Each is one file, with its words and data in a JSON file beside it.
• Built as vault apps, so each can live in an encrypted sgit vault.
• A vault in a vault: the studio's vault holds the three examples.
• Pushed and published, with public read keys; also served here as previews.

Kitewing Websites

Kitewing Websites is the studio, and its site is the offer: "A website you own, and can talk to." It explains the five steps, what you pay, what you own, why there is no monthly fee, the lift and shift, and the examples, with a frequently asked questions section that answers the obvious ones: is there a page limit (no), what if the AI gets it wrong (GitHub keeps every version, so you can undo), what if I want help (buy a block of hours), and can I leave (there is nothing to leave: it is all yours). The prices are labelled as hypotheses, for a demonstration.

Three made-up clients

The examples were chosen because they are the kinds of site that sound complicated and are easy for an agent to maintain: a lot of products, a lot of community things, a lot of guidance. All three live in the made-up town of Harrowby.

• Tidewrack Studio Pottery is a catalogue: 28 pieces, mugs, bowls, vases and plates, each drawn in its glaze, filtered by kind and glaze, with a price or "price on enquiry". There is no checkout, on purpose: you enquire in the studio. That keeps the site static, which is what a brochure or catalogue on GitHub Pages should be.

• Fennick Lane Community Garden is a community group: what it grows, the plots and the waiting list, a season of 15 events, a volunteer rota, news, and 14 growing guides that open in a reader.

• Quillon Heat & Plumbing is a local trade: eight services, a clickable sketch map of Harrowby and ten villages, how to book, what to do in an emergency, and a library of 19 household guides, searchable and filtered by topic. Every guide is marked as general guidance for a demonstration, not professional advice, and anything to do with gas sends you to a registered engineer. There are no reviews or testimonials: they would have been invented.

How each one is made

Each site is the same shape, the one a vault app needs.

• One HTML file, with every style and script inside it, and pictures drawn as inline SVG. No fonts, images or scripts are fetched from anywhere.
• The words and data in content.json beside it. The page reads it from the vault when it is in one, falls back to a plain fetch, and then to a copy inlined in the page, so it also works opened as a file.
• Ready for the owner to change by talking to it. "Add a new mug in the celadon glaze", "move the June work day to the 19th", "add a guide on bleeding a radiator": each is an edit to content.json, which an agent with access to the repository makes in seconds. That is the handover the studio sells.
• Checked on a phone. Each fits a 390-pixel screen without scrolling sideways.

A vault in a vault

Each site is also a vault: an encrypted, versioned sgit folder with an app.json that opens the site when the vault is opened. The studio's vault holds the three examples inside it, under examples/, so opening the studio's vault gives you the whole demonstration, and each example is also its own vault, to be handed to its owner.

The four vaults are pushed to the vault server, encrypted, and published with their public read keys, so anyone can open them read-only:

• Kitewing Websites, with the three examples inside, vault ixrnfp9r: open it in the vault browser.
• Tidewrack Studio Pottery, vault mpyp4tkh: open it in the vault browser.
• Fennick Lane Community Garden, vault 39jyfa9l: open it in the vault browser.
• Quillon Heat & Plumbing, vault 7ff1r1bi: open it in the vault browser.

Or clone the studio's vault, with the examples inside it, from a terminal:

sgit clone sgit_public_read_59d20551766612f10442bf3c39c994a572a6967ebb7e4e289033b29f3db443b8:ixrnfp9r kitewing-websites

The vault keys, which allow writing, are not published. The same files are also served on this newsroom as previews, at the links above.

What this does not claim

• Everything is made up: the studio, the clients, the town, the people, the prices.
• The guides are sample text, for a demonstration, not advice.
• The previews and the vaults hold the same files, pushed on 26 October 2026.
• The prices are hypotheses, from websites you own.

Where this comes from

My voice memo of 26 October 2026, and the brief the agents built the four sites from. Related: websites you own, inside the no-server studio, your own newsroom, the homepage is a vault. Built by four of this site's agents in parallel, from one brief, and written up and checked by newsroom.writer; the editorial responsibility is mine.

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