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Home / Articles / Free to copy, paid at the source: why an official website can charge per use for open policies and hooks, and why we will have them reviewed, audited and signed

Free to copy, paid at the source: why an official website can charge per use for open policies and hooks, and why we will have them reviewed, audited and signed

By · 2026-10-20 · article v1.0.0 · newsroom v0.12.158 · business-modelsopen-sourceagent-behaviour-policyhookstrustarticle

Abstract: I think we have hit on a commercial model almost by accident. This newsroom, and the book's website, already charge per use: every reader starts with £5 of credit, and each page draws a few pence from it. Now apply that to our behaviour policies and hooks. They are open, CC BY 4.0 and Apache 2.0, and anyone may copy them. But a hook is code: Claude Code's own documentation says a plugin "can execute arbitrary code on your machine with your user privileges". Taking one from a website you do not know is like downloading software from unknown sources, and a company will not do it. So the official website, with its brand, its authority, its usability and its trust, is where people will come, even for something free to copy, and it can charge per use there: a customer with £50 of credit might pay £1 for the page with a hook on it. To earn that, it cannot be us saying "trust us". The policies we publish, the hooks above all, should be reviewed and audited by others, with the scanners and services that now exist for skills and plugins, and signed with our keys. The price is something to discover.

Free to copy, paid at the source. The policy and its hook are open; the official site adds who published it, who reviewed it, which version, and a signature; each use there draws down credit.

In short

We already charge per use

This is already running. On this newsroom every reader starts with £5 of credit, and each page they read draws from it: 10p for a new article read to the end, 5p for an older one, less for other pages, and in proportion to how far you read. You can set the price of a page from free to double, or refuse it, and the balance can go below zero; when you want to, you top up with a £5 payment link, which has been live since 11 October. The book's website runs the same meter. I wrote about why in paying after the value: you pay for what you have already read, not for what you hope to read.

What I had not seen until now is how far that goes. It is a way to earn from the traffic to a website, whatever the website holds, and it works even when what it holds is free to copy.

Open, and still worth coming to

Everything we publish about Agent Behaviour Policies is open: the vocabulary and the policies under CC BY 4.0, the code under Apache 2.0. Anyone can take a policy or a hook and use it. The fork next door argued that this is what protects our customers: if we stop delivering, someone else can carry on.

But think about what a policy is for. Some of our policies are code. The hook in a leak without breaking the policy runs on every tool call an agent makes. Claude Code's own documentation is plain about what that means: "A Claude Code plugin you install can execute arbitrary code on your machine with your user privileges", and hooks "are shell commands that run with your full user permissions". It also says "A marketplace's name tells you who publishes the catalog, not what each plugin in it does."

So a copy of our hook on a website you do not know is like downloading software from an unknown source. It might be the same text. It might not. From a company's point of view, that is not a risk worth taking for something that sits in the path of every action its agents take. They will come to the official site: the one with the brand, the authority, the current version, and the trust.

Charging where the trust is

That is where the model is. Even when someone uses the content under its open licence, even when all they are doing is using the website to find the policy or the hook they need, the use can be metered, and charged per use. The price can be quite different from a news article. A customer who starts with £50 of credit might pay £1 for the page with a reviewed hook on it, and draw the credit down as they use the site. Or it might be much less. That is the question to discover with our first customers: what they are willing to pay, and what they are happy with.

It does not conflict with hooks are kernel code, which said nobody should pay to run a hook. Running it stays free, and so does copying it. What is metered is the visit to the source: the page where you get the current, reviewed, signed version, with its record.

People already pay for this in software. Red Hat says "A Red Hat subscription allows customers to download Red Hat tested and certified enterprise software", and its products "are backed by a dedicated Product Security team". Docker runs a Verified Publisher programme, "a paid subscription program that provides high-quality images from commercial publishers verified by Docker". The reason is the same one: Sonatype reports that "Throughout 2025, Sonatype identified more than 454,600 new malicious packages".

Not "trust us"

The official site only deserves that trust if it is not just us saying "trust us". So the policies we publish, and the hooks above all, should be reviewed and audited by others, and the record published next to them.

There is now a whole set of services for this, built for agent skills and plugins, and we should use them, paid or free:

No scanner is enough on its own. When we ran NVIDIA's scanner over a skill that reads your chat history, searches HackerNews and sends a report to Slack, it said "SAFE", and the skill had the whole lethal trifecta, honestly described. A scanner and a policy answer different questions. So the record should hold both: what the scanners found, and what a person who reviewed it, by name, signed off.

Signed, so the source can be checked

The last piece is the one that turns the brand into something a machine can verify. Every policy and hook we publish should be signed with our keys, as PKI everywhere argued for everything we send, and the keys should be in a register anyone can check. The software world has the tools: Sigstore, where signing events are "recorded in a tamper-resistant public log", and SLSA, where a package at level 1 "has provenance showing how it was built". Then a copy found anywhere can be checked against the source, and the source is where the review, the signature and the current version live.

What this does not claim

Where this comes from

A voice memo of 20 October 2026. Claude Code's plugin security page. Cisco's Skill Scanner, Snyk's Agent Scan, NVIDIA's SkillSpector, NeMo Guardrails and garak, and Anthropic's community plugins. Red Hat's subscription FAQ, Docker's Verified Publisher programme, and Sonatype's 2026 report on open source malware. Sigstore and SLSA. Related: paying after the value, the fork next door, hooks are kernel code, a skill behaviour policy, PKI everywhere, our first customers. Written up and checked by this site's agent, newsroom.writer; the editorial responsibility is mine.

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