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The augmented book: one source in layers, projected to the web, the iPad and print, so the reader gets the right information at the right time, and what fifty years of attempts teach

By · 2026-10-31 · article v1.0.0 · newsroom v0.14.14 · bookpublishingreadingattentionprovenancedesignipadarticle

Abstract: Every article here ends with a section called Where this comes from, and the book of The Ultimate Insider will have them too. It is important: it is the provenance, the evidence that what we say is true. But it is the right information at the wrong time. At the end of a chapter it is too much, a list of words the reader has no connection to, and too little, because on paper none of it links to anything. That made me see a concept I think we are arriving at: the augmented book. The book is one source, in layers: the text everyone reads; what opens on demand, a definition, a source, a step expanded where it is; the provenance of each claim; and the record behind it, the graph, the versions and the reviews. Each medium projects it differently. The website is hyperlinked and lets the reader choose how much shows. The iPad app shows layers on the page, with the review's comments where they belong. The PDF and print keep the page clean and put a QR code where the layer would open. Like augmented reality, the extra is there when you look for it and not before, and one day it may reach smart glasses. I asked who has done this before. The mechanisms are old: Ted Nelson's stretchtext, Voyager's expanded books in 1992, the MagicBook in 2001, Kindle's X-Ray, Wikipedia's page previews. What failed, again and again, was the platform: books built for one company's engine died with it. And the research on cognitive load says what the editor in me wanted to hear: notes next to the claim, few, signalled and under the reader's control.

The augmented book: one source in four layers, and three projections that each show what fits.

In short

The right information at the wrong time

Every article in this newsroom ends with a section called Where this comes from, and so does this one. It matters: it is the provenance, the evidence that what we say is true, with the date each source was read. Our standards require it.

But reading the book of The Ultimate Insider, I noticed that this section is the right information at the wrong time. At the end of a chapter it is too much: a list of repositories, commits and dates the reader has no connection to by then, because the claim it supports was pages ago. And it is too little: on paper none of it links to anything, so it is only words. The reader pays the attention and gets almost nothing back.

The problem is not the provenance. It is where and when it appears. The evidence for a claim is most useful at the moment the reader doubts the claim, next to it, and nowhere else.

One source, in layers

So I think the book should be written as one source with layers, not as one page with everything on it:

This newsroom already does part of it. Every section of every article has a line and a paragraph written for it, and a reader who comes back can fold what they have read to its line or its paragraph. Every article has a graph, every version stays public, and every claim's source is in the record. What we have not done is put that record where the reader needs it.

Three projections

The layers are the same; each medium shows what it can.

I think of it as augmented reality for the book. The extra is there when you look for it, and only then. One day the same layers could appear through smart glasses, over the printed page, if the page carries the cues.

Who has done this before

Precedents for the augmented book, from stretchtext to iBooks Author: old mechanisms, platforms that ended.

I asked a research agent who has done this and what we can learn. Its sources are listed at the end; it found them through search, and the pages could not be opened from here, so what follows is what those results report.

What they teach us

Attention is the budget

The part I care about most is attention. A reader has only so much, and every footnote, link and box spends some of it. The research the agent found points the same way:

So the rule for the augmented book is simple to say and hard to keep: the right information at the right time, and nothing else on the page.

What we will try

  1. Provenance next to the claim on the web: each claim in the book's website opens its evidence in place, and the end-of-chapter list becomes an index.
  2. QR codes in the print edition, a few per chapter, each to a claim's page at an address we control.
  3. Layers in the iPad app, on demand, with the reader's choice remembered.
  4. Typed links: source, definition, graph, version, so the reader knows where a link goes before they follow it.
  5. A measure of attention: whether readers open the layers, and which ones, from the reading meter the site already keeps.

What this does not claim

Where this comes from

Yes, at the end, for now.

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