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Read the newsroom as Morgan, the founder

Where Morgan starts

7 articles, the ones this persona is built on. The picks above start from them and move with what you read, keep and put out.

• For a startup, the most important question is whether they miss it
  Ship something usable, give it away briefly, take it away and see whether anybody misses it; charge at a profit before you talk to investors.
• Price it, then give it away: the early access programme as the next step after "do they miss it"
  Define the product, price it, deliver it at a cost that grows a step at a time, then offer it free to people who know you and measure what it costs them.
• The SaaS apocalypse will be decided by inertia, not by AI
  Incumbents and newcomers have the same AI; what separates them is how much past success each has to protect, so inertia decides which SaaS companies survive.
• Who are you protecting against? Draw the security line where the attacker is, not above it
  Before deciding how secure to be, name the attacker: a six-tier ladder, an air-gapped Mac mini read against it, and eight startups drawing their line.
• Knowing when to stop: what experience gives people, and what we have to design into agents
  Knowing when to stop is the hard part for people and agents: what experience gives people, and the constraints that give agents the same perspective.
• Open source is not free: who pays to keep the long tail working?
  An old iMac, the long tail of old versions that projects are not paid to support, measured from public data, and five ways to pay for it, simulated.
• Going live with the reading meter: pay for what you read, go below zero if you like, and the numbers we will check in eight weeks
  Pay for the share of a page you read, go below zero with no nagging, top up £5 on Stripe: the plan, and the numbers we check in eight weeks.

How this link works

A persona is a reading list with a name, a set of topics and a graph. Opening this page adds Morgan to your personas in this browser, marked as a visitor, and makes it the one you are reading as. Keep it to have it with your others, or remove it; what you have read as yourself is not changed. The persona is stored in this browser, on this device, not on a server.

Pages are priced in pence, against £5.00 of starting credit that is also kept in this browser, and the meter does not block a page when the credit runs out. How the meter works and why it is there.

Read as someone else

• Rowan, the journalist · Where news came from and where it could go
• Sam, the security lead · Agents as insiders
• Kai, the AI builder · Making agents work day to day
• Jordan, the board member · How AI is changing the business and how to govern it

All the personas, with a link to copy for each.